1Sword Recovers Advertising Eligibility and Achieves $60,000 Revenue Growth

Issue

1Sword, a seller of prop swords, faced a major setback when Amazon incorrectly flagged their listings as ineligible for advertising. The automated system miscategorized these props as restricted items, resulting in a significant loss of visibility and sales. With a large catalog, this issue not only hindered revenue but also limited opportunities for scaling the account.

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Resolution

1. Clear Communication with Amazon Support:
   • Engaged in persistent dialogue with Amazon’s support team to address the misclassification.
   • Provided detailed documentation differentiating the prop swords from restricted items.
2. Consistent Follow-Ups:
   • Maintained regular communication to ensure the case progressed efficiently.
   • Submitted thorough explanations and evidence with each follow-up to expedite resolution.
3. Restoration of Advertising Eligibility:
   • Successfully reinstated the affected ASINs for advertising, ensuring they regained visibility in search and sponsored placements.

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Result

• Revenue Recovery and Growth:
  • The reinstated ASINs contributed to $60,000 in additional revenue growth post-reinstatement.
  • Monthly sales for the affected ASINs increased significantly from an average of $13,000 to higher sustained levels.
• Expanded Scaling Opportunities:
  • The resolution unlocked potential for scaling the account, enabling further catalog-wide optimization and growth.

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Conclusion

1Sword overcame a critical challenge by leveraging persistent communication and clear documentation to resolve mis categorization issues with Amazon. The swift restoration of advertising eligibility not only recovered lost revenue but also unlocked significant growth potential, driving $60,000 in additional sales and opening doors for broader account scaling.