Heart & Soil Reclaims Listings and Boosts Revenue by Eliminating Unauthorized Sellers

Issue

Heart & Soil, a premium brand, faced a major challenge when unauthorized sellers hijacked their Amazon listings. These resellers not only disrupted the buy box but also impacted the brand's reputation through negative reviews. As a result, monthly sales dropped drastically from an expected $75,000 to around $40,000, threatening the brand's profitability and customer trust.

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Resolution

1. Leveraging Amazon Brand Registry Tools:some text
   • Identified unauthorized sellers through Amazon’s Brand Registry platform, tracking their activity and impact on the listings.
2. Issuing Cease-and-Desist Letters:some text
   • Sent legal warnings to deter resellers from continuing unauthorized sales.
3. Reporting Unauthorized Sellers:some text
   • Utilized Amazon’s enforcement mechanisms to report and remove hijackers, regaining control over the buy box.
4. Rebuilding Brand Reputation:some text
   • Addressed negative reviews caused by unauthorized sellers, improving overall listing quality and trustworthiness.

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Result

• Revenue Recovery and Growth:
  • Monthly revenue rebounded from $40,000 to an average of $107,000, surpassing the previous benchmark.
• Listing Control Restored:
  • Heart & Soil regained full control of its Amazon listings, securing the buy box for authorized sellers only.
• Improved Customer Trust:
  • Eliminating hijackers helped restore the brand's reputation, reflected in improved reviews and customer sentiment.

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Conclusion

Heart & Soil successfully overcame the challenge of unauthorized sellers through proactive use of Amazon Brand Registry tools and legal enforcement. This comprehensive approach not only recovered lost sales but also elevated monthly revenue to new heights, solidifying the brand’s position on Amazon.