Salesurf Growth’s Exceptional Execution Drives Unprecedented Results on Prime Day 2024

Background

Prime Day (October 8-9, 2024) presented an opportunity for Salesurf Growth to showcase its expertise in driving revenue growth and market dominance during one of the most competitive ecommerce events of the year. Leveraging a holistic approach, Salesurf Growth aimed to surpass previous performance benchmarks and help clients achieve exceptional results.

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Problem

1. Team Coordination: Synchronizing actions across PPC, Design, and Brand Management teams to implement Prime Day strategies effectively.
2. Tight Deadlines: Preparing creatives, promotions, and advertising budgets under compressed timelines.
3. ROI Maximization: Balancing aggressive spend with profitability targets during a high-stakes event.
4. Underperforming Accounts: Addressing last-minute challenges like low stock, missing promotional badges, and fluctuating performance.

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Solution/Actions Taken

1. Holistic Campaign Management:
   • Centralized coordination using tracking tools like Google Sheets to ensure flawless execution of Prime Day strategies across all teams.
2. Promotions and Discounts:
   • Enrolled products in Prime Exclusive Discounts (PEDs) and coupons to boost visibility and conversions.
   • Implemented alternative discounting strategies for non-eligible ASINs.
3. Ad Optimization and Scalability:
   
   • Increased non-branded bids during peak times for maximum exposure.
   • Reallocated budgets dynamically to prioritize high-performing ASINs and maximize returns on ad spend (ROAS).
4. 1. Data-Driven Adjustments:
      • Conducted real-time analysis of Day 1 performance.
      • Implemented corrective actions for underperforming brands such as MASA Chips and Troy Tech by fine-tuning bids and reallocating budgets.
   2. Enhanced Creative Assets:some text
      • Delivered compelling visuals and A+ content for brands like Blade & Stone, King Lou Pets, and Humango, highlighting unique selling points.
   3. Customer-Centric Storytelling:
      • Tailored storefronts and listings to align with customer expectations, strengthening trust and engagement.

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Result

Salesurf Growth delivered exceptional results, highlighted by exponential sales and revenue growth:

• Brand 1: $56,088.80 revenue (+236% growth)
• Brand 2: $21,873.05 revenue (+462% growth)
• Brand 3: $29,741.45 revenue (+62% growth)
• Brand 4: $40,540.95 revenue (+161% growth)
• Brand 5: $9,981.60 revenue (+420% growth)
• Brand 6: $9,753.98 revenue (+170% growth)

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Conclusion

Salesurf Growth’s meticulous planning, proactive collaboration, and strategic execution during Prime Day 2024 amplified revenue growth and solidified clients’ market positions. The results reaffirm Salesurf Growth as a trusted partner in delivering high-impact ecommerce strategies during critical events.