Morf Fidget Toys Achieves 163% Order Growth with Targeted Amazon SEO Strategies
Background
Morf Fidget Toys, under the Humango brand, sought to capture more organic traffic and boost sales on Amazon by leveraging targeted SEO strategies. As a relatively new product line, the focus was on increasing visibility for high-traffic and brand-relevant keywords like “fidget toys,” “worm toy,” and “morf worm toy,” while improving customer engagement and conversion rates.
Objective
To enhance product visibility, drive customer engagement, and increase conversions for Morf Fidget Toys through a structured Amazon SEO strategy aligned with relevant and high-performing keywords.
Solution/Actions Taken
Keyword Optimization
- Actions Taken:
- Prioritized high-traffic, brand-relevant keywords such as “fidget toys” and “morf worm toy.”
- Strategically placed these keywords in titles, bullet points, and backend search terms to improve discoverability.
- Reasoning:
- By focusing on highly relevant search terms, the brand targeted customers actively looking for similar products, ensuring maximum visibility.
Content Enhancements
- Actions Taken:
- Optimized product descriptions and visuals to highlight unique features of Morf Fidget Toys, improving readability and engagement.
- Reasoning:
- Clear, compelling content aligned with customer intent enhanced click-through rates and conversion potential.
Results
- Increased Visibility through Impressions:
- Impressions for “fidget toys” grew by 95%, from 7.89 million in April to 15.38 million in September 2024.
- Brand-specific keywords like “morf worm toy” gained traction, with 5,545 impressions by September.
- Enhanced Customer Engagement through Clicks:
- Clicks for “fidget toys” increased by 72%, from 121,500 in April to 208,819 in September.
- “Morf worm toy” began attracting clicks, showcasing the value of targeted keyword optimization.
- Improved Conversion Rates:
- Conversion rates for “morf worm” increased from 2.75% in April to a peak of 6.67% in August, sustaining high levels above 5% in September.
- Significant Growth in ASIN Unit Orders:
- Unit orders rose by 163%, from 1,587 in April to 4,182 in August, maintaining strong numbers at 3,994 in September.
- Increased ASIN Session Traffic:
- Session traffic doubled, with a 117% increase, peaking at 15,875 sessions in August and sustaining high levels in September.
Conclusion
The targeted Amazon SEO strategies implemented for Morf Fidget Toys drove measurable improvements across all key performance metrics.
- 95% growth in keyword impressions for “fidget toys.”
- 72% increase in clicks for priority keywords.
- Conversion rates reached a peak of 6.67%, more than doubling the baseline.
- ASIN unit orders grew by 163%, with record sales in August.
- Session traffic doubled, reflecting increased visibility and customer interest.
These results demonstrate the transformative impact of a structured, keyword-focused SEO strategy, establishing lasting growth and improved visibility for Morf Fidget Toys on Amazon.
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