From Zero to Six Figures: MASA Chips Achieves 35x Revenue Growth with Salesurf

Background

MASA Chips, a premium tortilla chip brand, launched on Amazon in January 2023. Despite initial growth peaking at $5,000 in monthly revenue mid-year, the brand experienced operational challenges that led to zero sales from October to December 2023. In January 2024, MASA partnered with Salesurf Growth to revitalize their Amazon presence, resolve operational bottlenecks, and achieve significant growth.

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Challenges

1. Inventory Issues: Stockouts, mislabeled cartons, and defective barcodes hindered FBA operations and resulted in zero sales for three consecutive months.
2. Advertising Inefficiency: Non-branded campaigns were underperforming, consuming budget without generating adequate returns.
3. Visibility and Content Gaps: Product listings lacked optimized SEO, compelling content, and engaging visuals to attract customers effectively.

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Summary of Actions Taken

Inventory Management

• Collaborated with MASA’s manufacturing team to streamline logistics and establish cost-effective shipment schedules.
• Developed a dynamic inventory plan to ensure consistent stock levels for high-demand ASINs.
• Resolved operational issues such as mislabeled cartons and defective barcodes to enable seamless FBA operations.

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Advertising Optimization

• Focused on high-converting branded keywords like “MASA” and “tallow.”
• Launched targeted campaigns for niche terms like “seed oil-free” and “beef tallow,” resulting in higher conversion rates.
• Paused underperforming campaigns and reallocated budgets to maximize ROI, achieving a strong ROAS of 4.75–8.1 YTD with an ACOS of 12.5–20%.
• Maintained a TACOS below 9% MoM for sustainable growth.

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Content and SEO Enhancements

• Optimized product listings with high-quality images, engaging descriptions, and improved titles.
• Created compelling A+ Content to emphasize the brand’s seed oil-free and premium-quality attributes, building customer trust and improving conversions.
• Conducted thorough keyword research to enhance organic discoverability and improve ranking.

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Strategic Promotions

• Leveraged Prime Day and seasonal events with targeted promotions like coupons and Prime Exclusive Discounts (PEDs).
• Designed vertical video ads and dynamic creatives to enhance engagement and drive traffic.

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Results

• Revenue Growth: Achieved a 35x increase in monthly revenue, from $3,000 in January 2024 to $105,000 in October 2024.
• Month-over-Month Growth: Consistently achieved an average revenue increase of 63.84% MoM throughout the year.
• Advertising Efficiency: Delivered high ROAS (4.75–8.1) and maintained low ACOS (12.5–20%) and TACOS (<9%).

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Conclusion

MASA Chips’ partnership with Salesurf Growth transformed its Amazon presence, overcoming operational setbacks and inefficient advertising to achieve exceptional growth. By streamlining inventory, optimizing advertising strategies, and enhancing content, Salesurf helped MASA Chips grow from zero sales to six-figure monthly revenue, positioning the brand for sustained success in the premium tortilla chip market.